The rapid expansion of the Chinese auto industry led to reshaping of the global auto industry. China emerged as the world’s biggest auto market beating U.S. (10 million units) by selling 13.5 million vehicles in 2009 alone. The Chinese car market is forecast to purchase some 15 million vehicles in 2010.The Chinese auto makers have been on a search to purchase car companies armed with mounting liquidity from the fast growing domestic market. China’s Geely Automobile Holdings Ltd. acquired Volvo Cars owned by U.S. parent company Ford while Sichuan Auto Industry Group Co, inked a deal with General Motor(GM) to acquire it’s Hummer sport-utility vehicle unit.Global auto makers are also making massive investments in the promising Chinese market. Volkswagen Group which holds the biggest market share in China is gearing to invest 4 billion euros ($572.88 million) in China until 2011. GM also seeks to inject 2 billion yuan ($300 million) in the Chinese market to establish a 50/50 joint-venture with China’s First Autoworks(FAW) to manufacture light trucks and vans.Hyundai and Kia Automotive Group will enter China’s commercial vehicle market by building the third plant in Beijing. To this end, the group is to set up a joint-venture with a Chinese auto company with an annual capacity of 40,000 units.Year 2010 is forecast to mark a new chapter in the post-crisis era as companies that took a step back for survival are ready to engage in a fierce competition to clinch the leadership of the market.The semi-conductors industry, however, is to witness another game of chicken with Japanese and Taiwanese companies planning to expand their facilities. Japan’s Elpida Memory, the world’s third largest chip maker, unveiled investment plans to invest $644.47 million in D-RAM plant in Hiroshima until March 2011 which is 50 percent higher than its initial plan.Toshiba, Japan-based world’s second largest NAND flash maker, is set to invest 150 billion yen (1.93 trillion won or $1.6 billion) in expanding production plants this year. As rivals’ move to expand production may bring a significant influence to semiconductor prices, how Samsung Electronics and Hynix, South Korea’s two leading memory-chip makers, will response to this move is garnering attention.Global trend in mobile phone market is quickly shifting to smartphone, and Chinese and Taiwanese manufacturers are chasing South Korean companies in the mid to low end-products market. Especially Apple and RIM, a producer of Blackberry, overtook the market while Nokia, the world’s No.1 handset maker, tottered after posting its first-ever losses. ‘Plant business’ and the ‘Middle East & Africa’ are likely to brighten the prospect of the heavy industries segment. Many large-scale plants and housing construction projects are currently undertaken mostly in Middle Eastern and African regions increasing the chances that South Korean companies will win large-scale orders more in these regions this year.New renewable energy field is rising as a center of ‘paradigm shift,’ influential enough to change the fundamental structure of global industrial map.Clean Edge, a research firm specialized in clean-tech sector based in the U.S., said the green energy market will grow fast by tallying an annual growth of 15.1 percent for the next decade. It compares with information technology (IT) sector’s revolutionary growth rate (16.8 percent) at its infantry stage.China, whose industries are heavily relying on carbon fuel, will invest 2 trillion yuan ($293 billion) for next 10 years in a bid to bolster wind power and photovoltaic power facilities. Samsung, LG and Hyundai Heavy Industries, South Korea’s leading conglomerates, also announced a plan to largely beef up investment to new renewable energy sector this year.[Written by Beijing Correspondent, Jang Jong-hee, Gyu-sik Kim-Yen-mi Hong- Ye-sol Yi /edited by Soyoung Chung][ⓒ Maeil Business Newspaper & mk.co.

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